Small Business Secrets with Dave Crenshaw

Are you thinking about starting a small business, freelancing, or turning a hobby into a full-time job? Or perhaps you're already running your own business and need some inspiration to take it to the next level. Each week, join small business coach Dave Crenshaw for two short lessons that reveal the secrets of running a successful small business. This series covers topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, creating culture, and more.

1. New This Week - Thinking Like An Entrepreneur

   8m 51s
   

   1. Adopting an attitude of abundance NEW

      4m 35s

   2. Getting rich your own way NEW

      4m 16s

2. Introduction

   52s
   

   1. Welcome

      52s

3. 1. Finding Your Most Valuable Customers

   6m 2s
   

   1. Discovering your most valuable customers

      2m 55s

   2. Increasing business with MVCs

      3m 7s

4. 2. Setting Fees and Prices

   7m 7s
   

   1. Setting prices for services and products

      3m 48s

   2. Knowing when to raise or lower prices

      3m 19s

5. 3. Solving Problems

   8m 18s
   

   1. Identifying areas for improvement

      5m 0s

   2. Solving problems with the SAM Cycle

      3m 18s

6. 4. Working with Family and Friends

   6m 17s
   

   1. Establishing guidelines with family and friends

      3m 18s

   2. Managing family and friends

      2m 59s

7. 5. Creating a Business Plan

   7m 38s
   

   1. Exploring the elements of a simple plan

      4m 34s

   2. Reviewing and using a single-page business plan

      3m 4s

8. 6. Starting a Hobby Business

   8m 6s
   

   1. Considering the leap from passion to business

      3m 41s

   2. Making the transition to full-time business owner

      4m 25s

9. 7. Discovering Your Most Valuable Service or Product

   7m 38s
   

   1. Finding your most valuable service or product

      5m 2s

   2. Dropping your least valuable service or product

      2m 36s

10. 8. Bootstrapping Your Business

    7m 11s
    

    1. Launching a business with little or no money

       3m 25s

    2. Operating on a shoestring budget

       3m 46s

11. 9. Creating Culture

    6m 16s
    

    1. Determining your company vision

       3m 42s

    2. Building company values

       2m 34s

12. 10. Getting Organized

    8m 1s
    

    1. Managing your time

       4m 45s

    2. Tracking expenses and receipts

       3m 16s

13. 11. Marketing with Social Media

    6m 38s
    

    1. Deciding on your channels

       3m 11s

    2. Crafting a multi-platform message

       3m 27s

14. 12. Business Entities and Compensation

    13m 43s
    

    1. Business Entities and Compensation

       10m 0s

    2. Determining your pay as owner

       3m 43s

15. 13. Small Business Accounting

    9m 41s
    

    1. Understanding small business accounting

       3m 28s

    2. Reading a financial report (P&L and Balance Sheet)

       6m 13s

16. 14. Finding Your Marketing Message

    8m 5s
    

    1. Refining your message

       4m 56s

    2. Testing and tracking performance

       3m 9s

17. 15. Documenting Business Systems

    9m 18s
    

    1. Leveraging documentation to increase efficiency

       4m 53s

    2. Creating single-page documentation

       4m 25s

18. 16. Balancing Work and Life

    9m 28s
    

    1. Focusing both at home and at work

       4m 7s

    2. Rewarding yourself along the way

       5m 21s

19. 17. Increasing Sales in Your Business

    7m 23s
    

    1. Understanding the role of sales in small business success

       4m 8s

    2. Developing your sales system

       3m 15s

20. 18. Testing Whether You Have an Idea or a Business

    7m 43s
    

    1. Separating ideas from viable business opportunities

       4m 26s

    2. Testing your business concept

       3m 17s

21. 19. Hiring Service Providers

    6m 10s
    

    1. Finding the right tasks to outsource

       3m 18s

    2. Selecting and hiring vendors

       2m 52s

22. 20. Hiring Employees

    11m 23s
    

    1. Crafting a job and pay range

       3m 58s

    2. Interviewing candidates

       7m 25s

23. 21. Motivating Employees

    8m 49s
    

    1. Discovering what truly motivates people

       4m 25s

    2. Developing people and paths

       4m 24s

24. 22. Seeking Capital

    11m 18s
    

    1. Crafting your pitch

       5m 40s

    2. Finding funding opportunities

       5m 38s

25. 23. Working With Difficult Customers

    10m 10s
    

    1. Working through complaints

       6m 11s

    2. Helping customers who aren't right for your business

       3m 59s

26. 24. Letting Employees Go

    11m 31s
    

    1. Determining when to part ways

       5m 33s

    2. Making a smooth transition

       5m 58s

27. 25. Generating New Sales Leads

    8m 26s
    

    1. Generating sales leads offline

       4m 29s

    2. Generating sales leads online

       3m 57s

28. 26. Maintaining Focus as a Business Owner

    10m 28s
    

    1. Staying productive each day

       5m 2s

    2. Avoiding opportunity traps

       5m 26s